TrackGrip has secured Todd Hoffman, reality star and creator of Discovery channel’s Hoffman Family Gold, as brand ambassador along with his father Jack Hoffman and Foreman Andy Spinks.
TrackGrip offers a range of durable and patented excavator and tracked vehicle attachments to increase traction on the toughest of terrains from icy slopes to dense mud. As miners, Todd Hoffman and his crew will be using the products in some of the most intense terrain in the world.
“We run the TrackGrips on our 50 and 65 tonne machines (110, 000 pounds and 143,000 pounds) and they are amazing. They save money, they save time. There are only a few companies that I’ll get behind. The TrackGrips are really impressive and something we rely on in the frozen muddy ice terrains we’re in – the range comes in 1-100 tonne (2000 – 220,000 pounds). It’s a natural fit.
“I was really impressed at the ease of being able to put them on and take them off. Normally you have a guy weld lugs for days onto the track. To be able to put them on in an hour and a half – wow, that’s huge savings and impact for productivity,” says Todd Hoffman, Hoffman Family Gold.
“We are super excited and honoured to have Todd and Jack Hoffman and Andy Spinks from Hoffman Family Gold as our North American Ambassadors for TrackGrip – to have them using our TrackGrip product range helping them improve their efficiencies and productivity as well as making their working environment much safer for everyone. We are thrilled they want to team up with us to advocate the TrackGrip products to the rest of the world,” says Sonia Kiser, CEO, Carac International Ltd.
They met the Hoffmans at the Conexpo in Las Vegas in the USA a year ago and shared their TrackGrip product – Todd and his team were immediately interested and the business relationship has grown from there.
As brand ambassadors, they will help to educate a wider network of industry connections and promote the TrackGrip product range across North America, cutting down the time and investment needed to grow their existing market share.
“TrackGrip already has over 400 dealer locations stocking our product line across North America and we’re looking forward to seeing how our Hoffman collaboration will shape the future of the business both in the USA and internationally,” says Sonia Kiser.
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For more information about this release contact Tanya Trower, Communications Advisor on mob: 021 839 804.
Additional Information:
Carac International Ltd is a New Zealand family-owned business, and leader in innovation and patented products operating for 36 years since 1988 developing the TrackGrip range of products in 2010.
About TrackGrip
Combining a spirit of innovation and engineering know-how John Burling, Carac International Ltd Director, developed the patented TrackGrip excavator track attachments as a solution to get tracked vehicles in and out of tough situations with ease. He answered an industry need for site safety following his own experiences. Since 2010 TrackGrip has become renowned internationally for reliability and effectiveness. They are one of the most extensively researched and tested range of track attachments available, supported by individual patents.
Hoffman Family Gold is a Discovery channel series that premiered on 25 March 2022 and follows miners in Alaska. Todd Hoffman came up with the idea for the show following inspiration from his fathers’ gold mining experiences. He is joined on the series by his father Jack and son Hunter. Andy Spinks joined Todd Hoffman as his right-hand man responsible for the tough tasks in the rugged landscape they work.
