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Website Launch Post TrackGrip, a leading manufacturer of track attachments to improve vehicle traction, has launched a new website to provide an enhanced online experience for its customers and valued reseller network. The redesign offers improved navigation and functionality, enhanced mobile optimisation, and showcases TrackGrip’s refreshed brand, messaging and core products.

TrackGrip’s range of quality, durable and track attachments enable excavator operators to work in previously unworkable weather conditions and inaccessible locations – ice, rock, snow slips, hills or flat slippery working areas.

Sonia Kiser, TrackGrip Chief Executive Officer explains “TrackGrip has done a great job of selling itself over the past few years but we’re now in a position to grow and really take this to the next level – with USA being our key market we’re looking forward to selling our products at stockists such as CAT across the United States and beyond as they come up to their winter period.”

The removable track attachments are a new and improved solution to the likes of cleats, grousers, or ice lugs – which typically are a permanent enhancement to machines. TrackGrip attachments involve fast, easy installation and removal, with no permanent modification to machines required.

“We know there is a massive need for our products in industries like construction, agriculture, mining and forestry – we’re improving safety and productivity onsite and our customers value this,”  says Sonia Kiser.

The new website comes with some key advantages. Visitors can now browse through TrackGrip’s four track attachments with a dedicated page for each outlining its main benefits, conditions, installation guides and a case study example of how the product is currently serving its existing customers.

Other features include:

  • Find a dealer – navigate to this section to find your nearest TrackGrip stockist to purchase products in-store.
  • Product range – easily see the differences between the four track attachment products based on the terrains they serve.
  • Resources – a new FAQ section and a range of case studies to demonstrate how TrackGrip’s attachments benefit their customers.

“The key advantage of the new site is the Find a Dealer page which allows visitors to quickly and easily find their nearest TrackGrip dealer and go instore to speak to a salesperson, get more information and answer questions specific to the make and model of their machine,” says Sonia Kiser.

Visitors to the new site can stay informed with the latest TrackGrip and industry news by subscribing to email updates or navigating to the resources section of the site.

For more information on TrackGrip, a division of Carac Group, and to view the site please visit